Decoding an Icon: Gucci Announces New Exhibition In Shanghai

Though Gucci is undergoing massive change, the brand has not forgotten its roots. First introduced in 1947, the Gucci Bamboo bag quickly became a tradition within house codes. To honor its legacy, the brand will stage an exhibition in Shanghai titled "Gucci Bamboo: Decoding an Icon." The experience, curated in partnership with the interdisciplinary design firm 2050+, will trace and unveil the bag's history through immersive installations and artistic collaborations. The exhibit, hosted at Sunke ...